NEEDED: New Kind Of Soccer Periodical
By Richard Whittall Media Takedown
Print may hold the key in breaking the Canadian soccer news cycle
Yesterday, I was asked on Twitter, “What’s with the media blackout after Canada U20 team were knocked out of WC qualifying?”
Good question. How do you solve a problem like the lack of media coverage of the non-senior level Canadian national teams? Like for example, breaking the silence that followed the Canadian U20 mens team’s failure this week to qualify for the World Cup (which, counter-intuitively, came after a 3-0 loss to Mexico in the CONCACAF championship quarterfinals)?
I should make it clear that this is not a mainstream media problem. Nor is simply having too much stuff to cover in sports particularly limited to football, although in Canada where the issue of player development continues to be a source of raging controversy, covering the non-senior teams is arguably more important than, say, covering the annual “will Canada finish second or first in the World Juniors” event.


