By Steven Sandor The 11
How the CSA can fix its WCQ public-relations mess
In the wake of Thursday’s announcement that Toronto will host Canada’s next three World Cup home qualifiers — and will also get the June friendly with the United States — message boards and Twitter have been filled with our country’s soccer fans at each other’s virtual throats.
Where there should be a push to support the national team, there is bitterness.
The Canadian Soccer Association has a public-relations nightmare on its hands. And that’s what this column will address. The CSA badly underestimated the regional divides in Canada, and the announcement picked at those scabs rather than acting as something that would unite fans from coast-to-coast.